By industry
Car Manufacturers
The future of connected cars is here – and protecting customers vehicle data is an essential part of it. With Cassie, car manufacturers can rest assured that their customers’ data is handled responsibly while also streamlining compliance processes when sharing with third parties.
Connecting vehicles with a Consent and Preference Management Platform
Data is the driving force behind connected cars – it powers everything from infotainment systems to self-driving capabilities. Cassie helps to compliantly bridge the gap between customers and OEMs, allowing for a more seamless connected car experience.
Using Cassie, car owners can easily update their preferences of their car data consent – giving them full control over how it’s used, whilst you gain an automated audit trail to ensure compliance with data protection regulations and reduce the risk of costly fines from privacy violations.
Trust is crucial for a successful connected car customer experiences. By using Cassie, your customers can trust that their data is secure and only used when their consent has been provided, building brand loyalty and lasting relationships. Cassie supports the secure handling of customer data providing a centralized platform, strengthening the integrity of these data exchanges.
Why global OEM automotive organizations choose Cassie
Secure and compliant data
Avoid fines and safeguard your customers’ data and ensure compliance with industry regulations.
Find out moreUsage analytics
Understand customer usage patterns, preferences, and pain points, allowing you to perfectly align with their needs.
Find out moreSales insights
Empower your sales team to make informed decisions that resonate with your audience and drive conversions.
Find out moreAdded value services
Create a bond that extends beyond the point of sale, turning customers into brand advocates.
Find out moreProduct insights
Deliver solutions that cater to your customers’ evolving needs, showcasing your commitment to innovation.
Find out moreEnsure data consistency
Advanced matching rules to identify customers across devices and ensure consistency across 3rd party systems.
Find out more
Centralized user journey consent communications
Cassie allows you to:
- Put customer preferences at the heart of your business
- Connect consent across all business, third-party platforms and channels
- Communicate with customers on their terms
- Ensure compliance by default
- Create a single source of truth
Connected Vehicle Data Privacy Essentials Guide
This guide provides a roadmap for navigating data privacy in the connected vehicle ecosystem. It covers how connected vehicle data is used, regulations, best practices, regulatory compliance, and implementing consent and preference management solutions.
The guide offers insights into GDPR, CCPA, FTC Act, informed consent, secure data storage, and more. It aims to establish a robust compliance framework to safeguard businesses and customers.
Connect consent across your entire tech stack
Car manufacturers rely on a multitude of systems to enhance the customer experience, from CRMs and CMS, to marketing automation and master data management tools.
Cassie is the connecting link between all of your platforms. Through hundreds of out-of-the-box integrations and custom APIs, Cassie will update all consent data in real-time. Customers only receive the communications and experiences they want. You get compliance without compromise.
You can utilize data with confidence, knowing your end user’s preferences are honored across your entire ecosystem.
“Today’s modern vehicles are more connected than ever within the IoT ecosystem. From voice recognition to GPS and location, consumers are sharing a lot more than they realize with automotive manufacturers. I predict consumer consent will become front and center for organizations that build connected cars. There will be a global call for data transparency. More specifically about what is shared, how that information is used and the implications for advertising and data monetization.”
Nicky Watson – Founder and Chief Architect (Cassie)
